More Proven Marketing Tips for Catholic Youth Groups

Greece, Yea it was fun.

Let’s face it…Youth groups in the Catholic Church are usually small; however, here are some sure methods of bringing more youth to youth group.  Try them and tell me how they work for you!

1.  Speak from the Pulpit. Right after all the Masses in the Fall and Spring speak from the Alter.  Short, 2.5 minutes long and simply say (very enthusiastic ((I always wore a suite) “ Hi my name is Jason Buck and I am the youth minister at (insert Church).  I am very excited to invite all the youth tonight to come our annual youth group kick off night.  It will be filled with food, fun, and faith.  So if you like food, (insert a pause  maybe a little laugh), fun, and faith (all with pauses) come on out at 7pm.  We have a large number of youth from the parish who participate all ready.  I will be in the vestibule giving out more information.  Thanks and see you there.”

Collect names and email addresses.
2.  Get rid of the objection. Never ask, “Do you want to come to youth group?”  because the answer is always “no.” Instead ask, “Does pizza, sports, and a ton of young people sound like fun to?  Ok I will see you at youth group tonight, insert name.” If they say no, say, “What don’t you like pizza or making new friends?”

3.  Bulletin Announcements for the parents.  When you insert a bulletin announcement make sure to tell how much fun your last event was and how much greater this one is.  It is good for the parents and parish to stay informed about the youth group.
4.  Posters with Pictures. Place posters in the vestibule of Church with pictures showing how much fun the youth group is having.
5.  Go to School. Make friends with the theology teachers, help out with retreats, and make a little nitch.  The school can send out your information and put you in contact with the teens.  Remember you must offer something to the teens and teachers if you want something in return.  Don’t forget the home school crowd.
6.  Offer Incentives. With the group of 20 you have to create an incentive for each person to bring one more person.  That makes 40.  Double that you will be making history.

More Tips
1.  Use zoho.com CRM to keep track of your youth group.
2.  Create a website using wordpress.org or finding a youth to manage it.
3.  Always collect email addresses
4.  Don’t use myspace.com
5.  Read articles and constantly update yourself.  Don’t be an authority, just be informed.

Any of these tips could work for other parish ministry organizations.  Just be like Jesus and go out to talk with people.  If you have to, perform some miracles in His name.

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