If you never ask, you have already said no.

Emailing effectively is an inexpensive way to reach your target audience.

• It’s faster then phone calls,
• fast to create,
• and cheap.

Many businesses rent or buy customer email list for over $1 a name and they pay $1 per name every time they send an email. Let’s say you have 200 names on your list (It’s easy to do). 200 names sent once a week for a year would cost a business $10,400! That’s how much your list is worth. So use it well, often, and update your customer data often.

If You Say it, Maybe they will Come

• Start with Good Data. Continue to collect and update your email list constantly.
• Use an Email Program. I use icontact.com. It allows you to track emails, create fancy emails, keep a history of emails, and access from any computer.
• Quality Content and Design. In the email make sure they are creative, have some meat to them, and are informative. I usually add videos, photos, colorful design (there are templates you can use), and a paragraph of how much fun we had the week before.
• Gimmick. Make sure the subject line gets them to open up the email. “iPod Gift Certificate on Sunday.”
• Keep on Schedule. I like to send the emails on Tuesdays and sometimes have one sent on Saturdays. Make them early and your email program can atomically send them when you want.

Quick Tips

• When writing the date always include the day of the week. Saturday February 23, 2008
• Never use pictures of youth unless you have their parent written permission.
• Try sending the same message multiple weeks in a row just change up the way you send it.
• Include your email address and phone at the bottom of every email so they can contact you.
• Include a link to send to a friend.
• Collect parents emails, too.
• Keep the emails short.

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